Client: LOS ANGELES COUNTY MUSEUM OF ART

Project: LUCHITA HURTADO: I LIVE I DIE I WILL BE REBORN

Year: 2020

Role: ART DIRECTION AND DESIGN

Luchita Hurtado: I Live I Die I Will Be Reborn presents the first career survey of paintings and works on paper by multifaceted artist Luchita Hurtado (Venezuela, b. 1920). Prior to 2016, the remarkable breadth of Hurtado’s eight-decade career was virtually unknown, as her works were kept in storage and out of public view for most of her life. This exhibition will introduce museum audiences to several distinct bodies of work, including Hurtado’s early forays into abstraction, her consistent use of the body as a subject, her experiments with language, and her recent engagement with issues of environment and ecology. Hurtado has lived and worked in Santa Monica since the early 1950s. In 2019 she was named to the Time 100 list of most influential people.

Exhibition identity, graphics/title treatment and didactics.

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