Client: ART LOS ANGELES CONTEMPORARY

Project: ART LOS ANGELES CONTEMPORARY

Year: 2015-2016

Role: DESIGN DIRECTION

Located in the Barker Hangar in Santa Monica, Art Los Angeles Contemporary presents over 60 leading international blue chip and emerging galleries, with a strong focus on Los Angeles-based programs. The fair provides an informed cross section of the contemporary art world while maintaining a sophisticated yet accessible environment for art collectors, curators, and influencers to enjoy.

ALAC 2016 markering James Gamboa
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2016

Fair exhibition identity. Design direction for graphics/title treatment, didactics, wayfinding signage, ticketing, print ads, invitations, merchandise and various collateral.

 

Fairground imagery courtesy of Gina Clyne.
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VIP INVITATION
9 X 16” (FOLDS DOWN TO 9 X 4”), MULTI COMPONENT VIP MAILER IS BLIND EMBOSSED WITH A SPOT AQ COAT. DIE CUT SLEEVE WITH A PLASTIC CARD INSERT.
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ART LOS ANGELES READER

Design Direction for issue one of the Art Los Angeles Reader. Offering on-site engagement with words and ideas on contemporary art, the Reader touches upon themes of circulation and exploration, creating a framework for a dialogue between its editorial content and the artwork being presented at the fair. Mirroring the experience of visiting the fair itself, the Reader can be experienced not only as a newspaper, but also as a series of posters that take shape as they are turned.

Newsprint, 34 x 22.75 (folds down to 8.5 x 11), black and white newsprint reader is loose bound also serving as a poster set. images courtesy of Cody Cloud.
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2015

Fair exhibition identity. Design direction for graphics/title treatment, didactics, wayfinding signage, information desk + ticketing, print ads, invitations, merchandise and various collateral.

Fairground imagery courtesy of Gina Clyne.
VIP INVITATION
9 x 16” (folds down to 9 x 4”), multi component mailer is die cut, foil stamped/embossed with a plastic card insert. images courtesy of Cody Cloud.
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