Client: ART LOS ANGELES CONTEMPORARY

Project: ART LOS ANGELES CONTEMPORARY

Year: 2015–2016

Role: DESIGN DIRECTION

Held at the iconic Barker Hangar in Santa Monica, Art Los Angeles Contemporary showcases over 60 leading international blue-chip and emerging galleries, with a particular emphasis on Los Angeles-based art programs. This fair offers a curated cross-section of the contemporary art world, fostering a sophisticated yet approachable environment for collectors, curators, and cultural influencers alike.

Design Direction & Visual Identity (2016)
Art Los Angeles Reader - Issue One
Fair exhibition identity (2015)

ALAC 2016 markering James Gamboa
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2016

Fair exhibition identity. Design direction for graphics/title treatment, didactics, wayfinding signage, ticketing, print ads, invitations, merchandise, and various collateral.

 

Fairground imagery courtesy of Gina Clyne.
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9 × 16 inches (folds down to 9 × 4 inches), multi-component VIP mailer, blind embossed with a spot AQ coat. Die-cut sleeve with plastic card insert.
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ART LOS ANGELES READER

Design direction for the inaugural issue of Art Los Angeles Reader, a publication offering on-site engagement through contemporary art dialogue. The Reader explores themes of circulation and exploration, bridging editorial content with the fair’s artworks. Designed as both a newspaper and a series of posters, it transforms in experience as each page is turned.

Newsprint, 34 × 22.75 inches (folds down to 8.5 × 11 inches), black and white newsprint, loose-bound also serving as a poster set. images courtesy of Cody Cloud.
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ALAC2015_Invitation_JamesGamboa

2015

Fair exhibition identity. Design direction for graphics/title treatment, didactics, wayfinding signage, information desk and ticketing, print ads, invitations, merchandise, and various collateral.

Fairground imagery courtesy of Gina Clyne.
9 × 16 inches (folds down to 9 × 4 inches), multi-component mailer with die-cut, foil-stamped/embossed design and plastic card insert. images courtesy of Cody Cloud.
ALAC_JG_2015_5
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