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Client: NETFLIX

Project: NETFLIX BRAND

Year: 2015

Role: ART DIRECTION

As part of Netflix’s global rebrand strategy, this project established a new brand positioning to support the company’s international launch. Key elements include comprehensive visual identity guidelines and a new brand website. This initiative was designed to unify brand awareness and ensure consistency across all platforms, providing employees and partners worldwide with a cohesive framework for storytelling.

Project Partners: Your Majesty Co. and Gretel, led by Sr. Global Creative and Strategic Lead Naz Arandi.

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BRAND.NETFLIX.COM

A dedicated brand platform designed to empower 4,700 Netflix employees and partners to communicate a unified brand story worldwide, brand.netflix.com educates and inspires internal teams and external partners, serving as a central resource to enhance and elevate Netflix’s global marketing narrative.

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BRAND COLLATERAL

Concept and design for customized branded collateral distributed to Netflix team members, partners, and vendors. Drawing from Netflix’s distinct product attributes, original programming, and impactful social media presence, each collateral set was crafted to reflect the brand’s versatility while offering customization options unique to each employee’s role.

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