GAYMOJI LAUNCH CAMPAIGN
The launch campaign for Grindr’s official Gaymoji app introduced 500+ LGBTQ-themed emojis, stickers, and GIFs. This campaign’s bold visuals and creative identity celebrated self-expression within the LGBTQ community, offering a dynamic communication tool.
Photography Matthias Vriens-Mcgrath.
GRINDR BRAND BOOK
Crafted to ensure global brand consistency, this brand book encapsulates Grindr’s history, vision, personality, and values. Serving as a guide for new employees and vendors, it provides alignment across all brand touchpoints. Key sections cover tone of voice, logo specifications, color palette, type styles, and photography guidelines, establishing a cohesive visual and tonal identity.
GRINDR.COM
In collaboration with product managers, engineers, and content producers, Grindr launched grindr.com as a digital platform showcasing content sourced from its global user base. With topics spanning travel, civil rights, and culture, grindr.com reinforces the app’s evolution beyond dating to become a supportive platform for the LGBTQ community worldwide. This content is integrated across multiple channels, both in-app and online, amplifying Grindr’s role in LGBTQ advocacy.
