Client: LOS ANGELES COUNTY MUSEUM OF ART

Project: PARK DAE SUNG: VIRTUOUS INK AND CONTEMPORARY BRUSH

Year: 2022

Role: ART DIRECTION AND DESIGN

Park Dae Sung: Virtuous Ink and Contemporary Brush highlights the evolution of this self-taught Korean artist, whose work fuses Eastern and Western aesthetics in powerful brushstrokes. Known for capturing complex emotions with simplicity, Park’s paintings—many influenced by his journeys through China and the Silk Road—showcase a unique mastery of hyperrealism and traditional calligraphy. This intimate exhibition allows viewers to experience the depth of Park’s compositions up close, from a delicate Joseon bowl to a vivid bird in a single stroke.

Exhibition identity, graphics, title treatment, didactics, and exhibition campaign, with a cover feature in LACMA’s Insider magazine.

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