Client: NETFLIX

Project: NETFLIX BRAND

Year: 2015

Role: BRAND ART DIRECTON

Conceptual development for Netflix's global rebrand strategy, website and visual guidelines. Part of a larger initiative to create brand awareness and consistency for its global launch, Netflix sought to share their new identity and positioning to all their employees and partners across the globe.

b-n-c_1

BRAND.NETLIX.COM

A brand platform helping 4,700 Netflix employees and partners tell the same story globally. Brand.netflix.com educates and inspires the internal teams and its external partners by unifying and elevating Netflix’s global marketing efforts. 

 

Project partners: Your Majesty Co. and Gretel led by Sr. Global Creative and Strategic Lead Naz Arandi.
b-n-c_5
b-n-c_6
b-n-c_3
netflix_stickers_1

BRAND COLLATERAL

Concept and design for various branded collateral supplied to Netflix team members, partners and vendors. Taking cues unique to the Netflix product, it original programming and strong social media presence, these collateral sets can be customized for each employee.

00f892e1-47a2-4408-876d-b3af33490aa2_alt
netflix_stickers_3
netflix_stickers_4
netflix_stickers_2
netflix_stickers_1
netflix_bcards
netflix_bc_2