Client: GRINDR

Project: GRINDR BRAND

Year: 2017

Role: BRAND ART DIRECTON

Help the world’s largest LGBTQ social networking app Grindr shift its cultural perception from dating app to Lifestyle destination.

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GRINDR.COM

Collaborated with product managers, engineers, producers and developers to implement new content platform from concept to launch. GRINDR.COM is a digital channel sourcing content from Grindr’s global user base across topics ranging from travel to civil rights to culture. Content is distributed across multiple touch points (in-app & online), allowing Grindr to expand beyond one purpose, and support the LGBTQ community globally.

GRINDR’S FIRST BILLBOARDS

Various outdoor advertisements used to announce Grindr’s repositioning. Whether focused on Grindr for Equality, which leverages the app’s global reach to spread information related to health and social justice, or drooling over your next crush, these boards are sure to not be missed.

GRINDR BRAND BOOK

Designed to insure consistency globally, this document provides an overview of the brand’s history, vision, personality and key values. As Grindr grows, this document is shared with new employees and vendors to guarantee alignment throughout every touch point. Key sections include: tone of voice, logo specifications, visual examples, branded color palette, type styles and photography guidelines.