Client: ART LOS ANGELES CONTEMPORARY

Project: ART LOS ANGELES CONTEMPORARY

Year: 2015-2016

Role: DESIGN DIRECTON

Located in the Barker Hangar in Santa Monica, Art Los Angeles Contemporary presents over 60 leading international blue chip and emerging galleries, with a strong focus on Los Angeles-based programs. The fair provides an informed cross section of the contemporary art world while maintaining a sophisticated yet accessible environment for art collectors, curators, and influencers to enjoy.

ALAC 2016 markering James Gamboa
CAD_ALAC__TEAM_300_2015.12.10_native
CAD_ALAC__MOTInternational_300_2015.12.10_native

2016

Fair exhibition identity. Design direction for graphics/title treatment, didactics, wayfinding signage, ticketing, print ads, invitations, merchandise and various collateral.

 

Fairground imagery courtesy of Gina Clyne.
ALAC_JG_2015_13
ALAC_JG_2015_12
ALAC_JG_2015_10
VIP INVIATION
9 X 16” (FOLDS DOWN TO 9 X 4”), MULTI COMPONENT VIP MAILER IS BLIND EMBOSSED WITH A SPOT AQ COAT. DIE CUT SLEEVE WITH A PLASTIC CARD INSERT.
ALAC_JG_2015_14
ALAC16_OpeningNightSelects-0006_alt
ALAC16_FridayFairSelects-0029
20160331_JamesGamboa0104
ALAC16_OpeningNightSelects-0035
ALAC16_FridayFairSelects-0031
alac_2016_sign
ALAC16_FridayFairSelects-0039
ALAC16_OpeningNightSelects-0032
ALAC16_OpeningNightSelects-0036
ALAR_2

ART LOS ANGELES READER

Design Direction for issue one of the Art Los Angeles Reader. Offering on-site engagement with words and ideas on contemporary art, the Reader touches upon themes of circulation and exploration, creating a framework for a dialogue between its editorial content and the artwork being presented at the fair. Mirroring the experience of visiting the fair itself, the Reader can be experienced not only as a newspaper, but also as a series of posters that take shape as they are turned.

Newsprint, 34 x 22.75 (folds down to 8.5 x 11), black and white newsprint reader is loose bound also serving as a poster set. images courtesy of Cody Cloud.
ALAR_5
ALAR_15
ALAR_7
ALAR_4
ALAR_8
ALAR_3
ALAR_10
ALAR_12
ALAR_17
ALAR_9
ALAR_1
ALAC2015_Invitation_JamesGamboa

2015

Fair exhibition identity. Design direction for graphics/title treatment, didactics, wayfinding signage, information desk + ticketing, print ads, invitations, merchandise and various collateral.

Fairground imagery courtesy of Gina Clyne.
VIP INVIATION
9 x 16” (folds down to 9 x 4”), multi component mailer is die cut, foil stamped/embossed with a plastic card insert. images courtesy of Cody Cloud.
ALAC_JG_2015_5
ALAC_JG_2015_4
ALAC_JG_2015_8
alac_s_10
ALAC_JG_2015_2
ALAC_JG_2015_7
ALAC_JG_2015_3
alac_c_2
ALAC_JG_2015_1